Social media integration
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Thursday 6 October 2011
Sunday 25 September 2011
Thursday 1 September 2011
In search for quality links
As a marketer you probably know by now that obtaining links is one of the most important methods in order to get proper rankings in some of the major search engines. Is that right?
Well, obtaining links is may help your website promotion but it does not necessarily means that all links are equal or that all links actually provide useful value.
Not all links are created equal. A lot of mythology and misinformation exists on the World Wide Web about obtaining the right kind of links. Our intentions are not about revealing the truth as some things are not clear and simple but to set the main points on which one should base his decisions.
Many professionals would suggest that in order to know what a good link is one must follow Google and try to discover every daily algorithm change and that failing to do so can be a real obstacle in the way to the number one spot.
Guess what? Some of these people are actually after your money. Sure they know a bit about Google and search engine placements but the truth is plain simple. Search engines provide site owners with the best practices. There is no need to be an expert to follow it. The basic guidelines stand the test of time and seem to hold the real value.
Since Google's business model relies upon filling the surfers intentions it also needs to ensure that website owners know how they will deserve the top spots so that competition will lead to better websites. Trying to understand the basic search engine intentions in relationship with the algorithm task, the two step process is all about deciding:
Using basic methods one can tell the visitor about the web page content and what keyword or key phrase is in focus. Being worthwhile, on the other hand is about getting the right recommendations which are the right links.
It is not hard to find out which are better links, links that are bought from a non-relevant old established site or some that are diverse and originate from established and known sites in the industry.
The value of links is measured by three simple indicators
If you get links from well established, old and relevant pages rules you will find out that fewer of these quality links will more than outweigh dozens of others' originated in non-relevant sites. This, works for site owners for years, regardless of the minor or major amends to Google's algorithm.
Getting good links is a different story. It does take a lot of effort and earned knowledge on how to promote a web site.
Where can we find great links?
The most common and easiest way of finding good links is to use the basic tools the web provides for inspecting who links to your competitors.
One simple way is using the Yahoo Link domain query. In Yahoo site explorer just use the following search query:
linkdomain:domainname.com -inurl:domainname.com
Were domainname.com is the name of your competitor domain; the domain that you would like to check for its backlinks.
About the source:
WAO internet marketing provides SEO and web-marketing releated guides for website owners who would like to gain the basic knowledge on promoting their websites in global and local search engines.
Well, obtaining links is may help your website promotion but it does not necessarily means that all links are equal or that all links actually provide useful value.
Not all links are created equal. A lot of mythology and misinformation exists on the World Wide Web about obtaining the right kind of links. Our intentions are not about revealing the truth as some things are not clear and simple but to set the main points on which one should base his decisions.
Many professionals would suggest that in order to know what a good link is one must follow Google and try to discover every daily algorithm change and that failing to do so can be a real obstacle in the way to the number one spot.
Guess what? Some of these people are actually after your money. Sure they know a bit about Google and search engine placements but the truth is plain simple. Search engines provide site owners with the best practices. There is no need to be an expert to follow it. The basic guidelines stand the test of time and seem to hold the real value.
Since Google's business model relies upon filling the surfers intentions it also needs to ensure that website owners know how they will deserve the top spots so that competition will lead to better websites. Trying to understand the basic search engine intentions in relationship with the algorithm task, the two step process is all about deciding:
- What is the web page really about?
- Is the page worthwhile in this topic?
Using basic methods one can tell the visitor about the web page content and what keyword or key phrase is in focus. Being worthwhile, on the other hand is about getting the right recommendations which are the right links.
It is not hard to find out which are better links, links that are bought from a non-relevant old established site or some that are diverse and originate from established and known sites in the industry.
The value of links is measured by three simple indicators
- Relevancy- the link should be from a relevant page. Better be a relevant page within a relevant site
- More trust for old and established sites- links for older sites tend to have a greater value than those from newer sites
- Placements within the page- Links that are part of the page's unique content are more likely to be clicked and thus hold greater value from those who are laid in the footer of the page or below the fold.
If you get links from well established, old and relevant pages rules you will find out that fewer of these quality links will more than outweigh dozens of others' originated in non-relevant sites. This, works for site owners for years, regardless of the minor or major amends to Google's algorithm.
Getting good links is a different story. It does take a lot of effort and earned knowledge on how to promote a web site.
Where can we find great links?
The most common and easiest way of finding good links is to use the basic tools the web provides for inspecting who links to your competitors.
One simple way is using the Yahoo Link domain query. In Yahoo site explorer just use the following search query:
linkdomain:domainname.com -inurl:domainname.com
Were domainname.com is the name of your competitor domain; the domain that you would like to check for its backlinks.
About the source:
WAO internet marketing provides SEO and web-marketing releated guides for website owners who would like to gain the basic knowledge on promoting their websites in global and local search engines.
Monday 15 August 2011
Friday 22 July 2011
Quality Writing is the Best way of Search Engine Optimization - SE Optimization
By Kelvin Tylson
While search engine optimization is essential for promotion of products and services or overall business online, quality contents could be the best tool for achievement of such objective.Getting traffic to the website is only possible when the website is recognized by Google and other search engines. That is why good website construction combined with search engine optimization can achieve the desired results for the site. At the same time quality contents is perhaps the best component for any good web site constructions
Essence of Good Website
Usually competent SEO company knows the way of designing good website that would attract the search engine crawlers. Very often the contents on the website are meant for the eyes of search engine spiders and not human eyes.
Components of Quality Contents
Components of Quality Contents
Quality contents on the web normally contain the following components.
* One of the most important factors included in the quality content is the keyword density. Proper keyword density will help search engine spiders identify the website perfectly.
* Another important aspect of the quality contents on the web is identifying the key phrases.* Quality contents should always contain updated information on any topic and should be updated regularly.
* Writing should be simple and easily comprehensible that would help search engine optimization effectively.
Writing Quality Paragraph
Initial paragraph of the quality contents should contain the target keywords or key phrases. In result it becomes easier for the search engine to identify the particular website through the keywords or key phrases. Ideal way for the optimization process is 7% keyword density. However, keeping more than 10 percent would result in the website being marked as spam by Google and other leading search engine. Usually the provider of seo services will try to keep the keyword density of the website contents within the specified limits but more often than not the key phrases work better than keywords in this respect.
Avoiding Spelling Mistakes
Quality contents on the web for search engine optimization are avoiding the spelling mistakes. Web pages to be highly accessible require that the contents do not have spelling mistakes and grammatical mistakes. Especially spelling mistakes in keywords or key phrases can spell disaster as the search engine spiders may not find the web page at all when keywords are keyed in by the web surfer.
About the author:
Kelvin Tylson is here to give you his own facts about SEO company and Google SEO. You're probably thinking, everyone says that, so, what's different here. It's the assurance of quality, genuineness, and a guarantee that values your time and interest.
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