Follow me on Twitter

Thursday 1 September 2011

In search for quality links

As a marketer you probably know by now that obtaining links is one of the most important methods in order to get proper rankings in some of the major search engines. Is that right?

Well, obtaining links is may help your website promotion but it does not necessarily means that all links are equal or that all links actually provide useful value.

Not all links are created equal. A lot of mythology and misinformation exists on the World Wide Web about obtaining the right kind of links. Our intentions are not about revealing the truth as some things are not clear and simple but to set the main points on which one should base his decisions.

Many professionals would suggest that in order to know what a good link is one must follow Google and try to discover every daily algorithm change and that failing to do so can be a real obstacle in the way to the number one spot.

Guess what? Some of these people are actually after your money. Sure they know a bit about Google and search engine placements but the truth is plain simple. Search engines provide site owners with the best practices. There is no need to be an expert to follow it. The basic guidelines stand the test of time and seem to hold the real value.

Since Google's business model relies upon filling the surfers intentions it also needs to ensure that website owners know how they will deserve the top spots so that competition will lead to better websites. Trying to understand the basic search engine intentions in relationship with the algorithm task, the two step process is all about deciding:

  • What is the web page really about?
  • Is the page worthwhile in this topic?

Using basic methods one can tell the visitor about the web page content and what keyword or key phrase is in focus. Being worthwhile, on the other hand is about getting the right recommendations which are the right links.

It is not hard to find out which are better links, links that are bought from a non-relevant old established site or some that are diverse and originate from established and known sites in the industry.


The value of links is measured by three simple indicators

  1. Relevancy- the link should be from a relevant page. Better be a relevant page within a relevant site
  2. More trust for old and established sites- links for older sites tend to have a greater value than those from newer sites
  3. Placements within the page- Links that are part of the page's unique content are more likely to be clicked and thus hold greater value from those who are laid in the footer of the page or below the fold.

If you get links from well established, old and relevant pages rules you will find out that fewer of these quality links will more than outweigh dozens of others' originated in non-relevant sites. This, works for site owners for years, regardless of the minor or major amends to Google's algorithm.

Getting good links is a different story. It does take a lot of effort and earned knowledge on how to promote a web site.


Where can we find great links?

The most common and easiest way of finding good links is to use the basic tools the web provides for inspecting who links to your competitors.

One simple way is using the Yahoo Link domain query. In Yahoo site explorer just use the following search query:
linkdomain:domainname.com -inurl:domainname.com
Were domainname.com is the name of your competitor domain; the domain that you would like to check for its backlinks.


About the source:
WAO internet marketing provides SEO and web-marketing releated guides for website owners who would like to gain the basic knowledge on promoting their websites in global and local search engines.

Friday 22 July 2011

Quality Writing is the Best way of Search Engine Optimization - SE Optimization

By Kelvin Tylson

While search engine optimization is essential for promotion of products and services or overall business online, quality contents could be the best tool for achievement of such objective.
Getting traffic to the website is only possible when the website is recognized by Google and other search engines. That is why good website construction combined with search engine optimization can achieve the desired results for the site. At the same time quality contents is perhaps the best component for any good web site constructions


Essence of Good Website


Usually competent SEO company knows the way of designing good website that would attract the search engine crawlers. Very often the contents on the website are meant for the eyes of search engine spiders and not human eyes.


Components of Quality Contents

Quality contents on the web normally contain the following components.


* One of the most important factors included in the quality content is the keyword density. Proper keyword density will help search engine spiders identify the website perfectly.
* Another important aspect of the quality contents on the web is identifying the key phrases.
* Quality contents should always contain updated information on any topic and should be updated regularly.
* Writing should be simple and easily comprehensible that would help search engine optimization effectively.


Writing Quality Paragraph

Initial paragraph of the quality contents should contain the target keywords or key phrases. In result it becomes easier for the search engine to identify the particular website through the keywords or key phrases. Ideal way for the optimization process is 7% keyword density. However, keeping more than 10 percent would result in the website being marked as spam by Google and other leading search engine. Usually the provider of seo services will try to keep the keyword density of the website contents within the specified limits but more often than not the key phrases work better than keywords in this respect.

Avoiding Spelling Mistakes

Quality contents on the web for search engine optimization are avoiding the spelling mistakes. Web pages to be highly accessible require that the contents do not have spelling mistakes and grammatical mistakes. Especially spelling mistakes in keywords or key phrases can spell disaster as the search engine spiders may not find the web page at all when keywords are keyed in by the web surfer.


About the author:

Kelvin Tylson is here to give you his own facts about SEO company and Google SEO. You're probably thinking, everyone says that, so, what's different here. It's the assurance of quality, genuineness, and a guarantee that values your time and interest.

Friday 8 July 2011

Web 3.0 Brings a New Wave of Startup Opportunities

By Effie Sha
What if your Google search for "Paris Hilton" listed your top result as the Hilton Hotel in Paris, because it knew your interests were not in the other direction? This is the current dream of Tim Berners-Lee, the man who invented the (first) World Wide Web.

He calls his dream "Web 3.0" or the "Semantic Web," meaning it understands user context. He and many other experts believe that the Web 3.0 browser will act more like a personal assistant than a search engine. As you search the Web, the browser records your interests in your local storage. The more you use the Web, the more your browser learns about you, and the more relevant will be your results.

Current advertising and public relations startups are already thinking along these lines in fields all the way from clothes shopping, art galleries, online advertising, to managing press releases. In some ways, these aren't that different from the old Amazon.com "recommendation engine," which suggests new products based on your surfing and buying habits, but they go much further.

Someday you will be able to ask your browser open questions like "Where should I take my wife for a good movie and dinner?" Your browser would consult its intelligence of what you and she like and dislike, take into account your current location, and then suggest the right movies and restaurants. If you are the first to deliver this, your startup can be the next Google success!

But some are skeptical about whether the Semantic Web - or at least, Berners-Lee's view of it - will actually take hold. They reference other technologies also trying to reinvent the online world as we know it, from 3D virtual worlds to intelligent avatars. Web 3.0 could mean many things, and most of the possibilities have not yet been invented.

The Semantic Web isn't really even a new idea. This notion of a Web where machines can better read, understand, and process all the data floating through cyberspace first surfaced in 2001, when a story appeared in Scientific American. This article describes a brave new world where software "agents" lead the way in performing Web-based tasks that elude most humans.

A current example is the GetGlue from AdaptiveBlue. If you visit a movie blog, and read about a particular film, it immediately links to sites where you can buy or rent that film. Another example is WolframAlpha, an amazing computational engine that went live recently, which creates intelligent results, graphs, and reports from any natural language question.

But we are a long way from agents that can do full natural language processing and think on their own (artificial intelligence). A recent startup, Alitora Systems, provides software to enterprises based on a natural language processing (NLP) engine.

It builds knowledge statements from unstructured media files - that's a particular challenge for the life sciences where high-value knowledge about many things, such as the relationship between genetics and disease, lies hidden within journal articles, research papers, clinical trial data, FDA websites, and even graphical data.

But extracting information from even less structured data such as Twitter feeds is a very different and sometimes more difficult knowledge extraction problem. The objective is the same; assimilating unstructured data, giving it some robust analysis, and offering the extracted knowledge across a collaborative network.

Just think of the fertile ground all this opens for startups! If you're looking for that "million dollar idea" to build a plan around, here is your chance. But don't wait too long, because the din for Web 3.0 is getting louder and louder. Catch the wave soon or it will pass you by!


About the author:
Senior Software Developer, working in RayooTech software outsourcing company, website: http://www.techomechina.com/